In 1989, French cinema critic Raphael Bassan invented the term cinema du look, to describe the “new” new wave of French auteur filmmakers, including Leos Carax, Luc Besson, and Betty Blue’s Jean-Jacques Beineix. While Beineix’s 1981 postmodern debut Diva may have been the film to launch this movement, his 1986 adaptation of the novel 37.2 Le Matin by Philippe Djian became the paragon of the cinema du look: a focus on aesthetic and style over plot and content, an embracement of mass consumer culture (drawing inspiration from advertising, fashion, and comic books), and young, alienated characters objectified rather than developed. For these reasons he received harsh criticism from the writers of Cahiers du Cinema, accused of making flimsy, frivolous entertainment. What one realizes watching Betty Blue, however, is that Beineix’s colorful, enticing visuals are not meant to distract from a lack of theme: rather, they are the theme.
The story is that of a doomed romance between the tempestuous Manic Pixie Dream Girl Betty (Beatrice Dalle) and the good-natured handyman/novelist Zorg (Jean-Hugues Anglade). As Zorg states in the opening lines, “The forecast was for storms,” a promise fulfilled as the lovers leave their idyllic beachfront cabana and embark on a roadtrip across France, Betty’s mental health worsening all the while. Both Beineix and his director of photography Jean-Francois Robin come from a background in advertising and profess shooting some scenes of Betty Blue as if showcasing a product, with a sunny, Kodachrome-inspired palette reminiscent of Wes Anderson’s nostalgic pastels. This aestheticization extends into the character of Betty, a steamy, pouty, scantily clad (if at all) siren that transfixes the viewer’s gaze. What isn’t shown is the effect this gaze has on Betty; desperate to fit into her gender role and simultaneously rebelling against it, she oscillates between traditional, ultra-feminine behavior and violent self-sabotage. In this way Beineix subtly twists an exhausted sexist stereotype into a commentary on the way women are depicted in the media. Charmed by the whimsical imagery and quirky humor, the viewer fails to recognize the extent of Betty’s inner turmoil, implicating them as much as Zorg in her eventual downfall.