Turn opinion into knowledge.
Hypercritic is a digital tool for cultural empowerment and a global observatory on cultural objects and experiences.
In the digital age, access to content is no longer a problem: the difficulty lies instead in sorting and identifying what is relevant and what is not, what to believe and what is pure opinion. Hypercritic seeks to solve this problem, creating a digital infrastructure to profile, organize, and navigate culture that lies at a crossroads between a multidisciplinary magazine, an archive, an interactive museum and a game.
At its core is the hypergraph, a method of describing and evaluating cultural objects and experiences in such a way as to remove as much bias and subjectivity as possible. It filters qualitative opinions through a set of universally comprehensible parameters, measured on a scale of 1-5, turning them into quantitative data and then into a visual representation. This image is the “portrait” of the object, rendering its attributes immediately comprehensible and thus allowing our users to quickly judge if it fits them or not.
We don’t judge how “good” or “bad” a film/book/album/artwork/experience is: we measure to what degree certain elements are present in it, the strength and coherency of a series of essential aspects, without drawing conclusions. We let our readers decide whether or not it is right for them and their taste. To facilitate this, we have also created an original search function for our Collection, based on switches that allow you to choose the type of experience you would like to have: easy or hard? Fast or slow?
The idea was born with wine criticism, the result of which was The Atlas of Italian Wine written by Hypercritic founder Alessandro Avataneo and Hypercritic wine editor Vittorio Manganelli.
We are expanding to cinema, literature, television, music, and contemporary art with our launch, then eventually continuing into all aspects of culture such as architecture, design, fashion, gastronomy, and beyond.